In the modern era, any paper-based product is at risk of being ignored, as the internet and technology take over and more traditional business practices are dismissed as being outdated. It is notable that in an environment of sophisticated, high tech selling tools, leaflet distribution is still an effective and well-respected marketing strategy that is proven to give results – in fact it’s often a welcome respite from the relentless online and digital marketing we’re subjected to on a daily, even hourly basis. Far from being outdated ‘junk mail’, leaflet distributors are now able to harness new technologies to deliver highly targeted and even more effective campaigns, and the benefits for you and your business have multiplied as a result.

As marketing tools, leaflets are highly effective for a plethora of reasons. In order to explain these in more detail, and do each of them justice, we’ve decided to launch a series of micro-blogs, to be published weekly. Each blog post will focus on a particular feature of leaflet-based marketing and its related benefits. As the go-to local leaflet distribution company, we have amassed a wealth of knowledge and experience in the field, which we’re keen to share with you so that you can make educated decisions that will enhance your marketing strategy and promote your business. We’ve seen first hand how businesses have successfully taken advantage of the opportunities inherent in leaflet-based marketing, and we’d love to see even more people making the most of some of these immensely successful features.

To give you a little taster of what you can expect over the coming weeks, keep an eye out for upcoming blog posts on:

  • Effective/high ROI
  • Super fast production
  • Instant results
  • Flexibility
  • Focus
  • Convenience
  • Cost-effectiveness
  • Creativity

The topics listed above represent what we think, based on our wealth of industry and practical experience, represent the eight most compelling reasons to use leaflets to promote your business. Effective marketing requires timely, considered and informed decisions. Don’t make these decisions blind; by reading these posts and really getting to grips with exactly where and how leaflets can benefit you and your business, you can apply this knowledge in your marketing strategy and see for yourself how you can harness the potential of leaflet distribution to attract new clients and grow your business.