Leaflet Distribution Tips – 5 That You Need To Know
In 2022 many businesses choose to advertise online. This is a highly competitive area however and may result in smaller local businesses struggling to stand out. So if you are a small business, perhaps it is time to look at an alternative that will provide much more fruitful returns. Leaflet distribution is a great way to stand out as a local business when done correctly. However, you need to be using the proper targeting, branding, and distribution tactics in order for it to be a success. Here at Sure2Door we have compiled a list of 5 leaflet distribution tips that will help to ensure your local door-to-door leaflet campaigns are effective. So read on to find out more.
Our 5 leaflet distribution tips are;
#1 – Create a target demographic
The first leaflet distribution tip that we have is to ensure that you are targeting the right demographic with your leaflet campaign. This is a big reason that campaigns can fail due to a lack of experience or knowledge of what works with a door-to-door leaflet campaign. You need to ensure that you have a target audience in mind and a good knowledge of the local area. This is because delivering your leaflets in areas that won’t require your services is literally just throwing money away. If you choose to work with a leaflet distribution company, then ensure they are local and have a good knowledge of the area that they are offering you services in. How will they deliver your leaflets, will it be individually or within a whole pack of leaflets? These are all things you need to consider.
#2 – Plan a local route that makes sense
Rolling on from our first leaflet distribution tip, it is important that you are able to pick a local route that makes sense. Picking areas with communities that are more likely to be interested in your business is a surefire way to see a better ROI for your campaigns. It can also be a very time-consuming process when delivering leaflets so, besides the waste of resources, you also need to factor in the time it will take to deliver them.
#3 – Choose the best paper and design for YOUR business
As well as picking the right route and locations, it is just as important that the leaflets themselves are relevant. You need to create clear and distinct designs with your company’s branding being adhered to at all times. You need to think about the thickness of the leaflets, how many you will be printing, and what the key message that you want to get across is. Using thicker paper may be more expensive but will help it to stand out from the others when being picked up from the matt after going through the letterbox.
#4 – If outsourcing the distribution, do they offer GPS tracking and a database of local knowledge?
Another of our leaflet distribution tips involves outsourcing distribution. When you are outsourcing your leaflet distribution, it is important that as well as having a good local knowledge database, the company can offer GPS tracking. This means that the company will be held accountable for delivering your leaflets on time and to all of the addresses required. You will be able to track them as they do this, meaning you can rest easy knowing that your campaign will be executed exactly as planned.
#5 – Beware of companies that offer cheap distribution
The old saying “buy cheap, buy twice” could not be more true when it comes to door-to-door leaflet distribution. If you choose a cheaper deal from a non-reputable company, you will end up seeing a much lower ROI for your efforts. They will likely cut corners as it takes a certain amount of money to hire the workers who will be delivering the leaflets. Each of them needs to be paid at least the minimum wage meaning they are often paid based on time. If the delivery takes longer than planned this can then reduce the number of homes receiving your leaflets. Invest properly in this and you will reap the rewards.
So those are our 5 leaflet distribution tips…
We hope that they have been useful and you have plenty to take away from them. A leaflet distribution campaign may sound like more work than a simple online campaign. However, the potential rewards particularly for local businesses can be just as great. So what is the solution? Here at Sure2Door we can provide you with all of the aforementioned services and complete all of the hard work for you. You simply need to just sit back and let us do the work. To find out more about how our leaflet distribution services can support your business, please get in contact today.