Why Is Leaflet Distribution Effective?
Leaflet distribution is an underrated form of marketing in the modern era. This is because online marketing has taken off in a big way over the last decade. Now we are not here to say online marketing is ineffective. Or that you need to go for more traditional marketing to see success. In fact, there is plenty of value in online marketing and at times it can be the ideal solution. However, there are times when it makes much more sense to go with a traditional door-to-door leaflet distribution campaign. The key here is that it is done correctly. This means picking your ideal audience, the perfect locations, and the right designs. In this blog, we will be answering the question of “why is leaflet distribution effective?”
Is leaflet distribution effective? Here are 4 reasons why it is…
#1 – It’s a personal approach
When creating marketing campaigns online, it is always difficult to make the customer feel personally valued. When designing, printing, and distributing leaflets, you are really saying to the potential customer that you value their custom. A leaflet campaign directed at the right audience in the right areas is almost guaranteed to bring in a healthy amount of leads. Keep customers feeling personally addressed, provide great offers and you will reap the rewards every time.
#2 – Can be targeted to specific audiences
You may expect that leaflet campaigns are often created randomly with no thought put into them at all. However, this couldn’t be further from the truth. In fact, one of the reasons that leaflet distribution is so effective is because of how precisely you can target a specific audience that you are after. Audience targeting is so important when you are looking to create an effective leaflet marketing campaign. Choose the right areas, with the right kind of audience you are after to ensure you are on the road to success.
#3 – Leaflet campaigns are low-cost and potentially high reward
Leaflet campaigns are actually pretty cheap in comparison to the equivalent level of exposure using online platforms. This is another thing that makes leaflet distribution effective. Because with more of a budget you can potentially hit a wider local area or even provide better offers to attract those new customers. With the personal element of leaflet campaigns coming into it as well, you will again see that the amount of potential leads for the amount of cost is quite surprising.
#4 – Leaflet campaigns are more engaging than email
When you want to create a marketing campaign that really engages your chosen audience, a leaflet campaign is a solid answer. For one thing, the potential customer gets to hold the leaflet in their hand! The value of this cannot be understated as previously stated it creates a personal connection between the reader and the business. Emails are likely to be discarded before even being read, whereas with leaflets even if they are thrown away the person usually gives them a quick glance. Stand out from the rest with a leaflet campaign.
So there you have 4 reasons why leaflet distribution is effective for marketing campaigns. Here at Sure2Door, we are able to offer leaflet design, printing, and distribution. To find out more feel free to get in contact with one of our team today.