In the wider scheme of print based marketing, leaflets are a relatively cheap option. However, don’t let this fool you into thinking they must be less effective, this couldn’t be further from the truth. Research has continually proven leaflet distribution, when executed correctly, to be one of the most cost-effective marketing strategies out there, no matter what your size or budget.
In terms of cost, there is no question that designing and printing leaflets is in a different league to the cost of preparing and producing a TV or radio advert. For small and local businesses, anyone without a £1m budget, a leaflet campaign is often the easiest and most affordable way to promote their business. With an impressive ROI (did you see our earlier blog post on ROI? Click here to read more!), leaflets are the way to go for the self-employed, or sole traders and small businesses. Clearly, the more you print the more cost-efficient leaflets become, but it’s up to you how much you spend – you’re not tied into fixed price advertising rates that have little to do with actual response rates and often don’t translate into sales of a similar magnitude.
Response rates give a great indication as to how cost-effective your leaflet campaign is, as you can work out a cost per leaflet (which is likely to be extremely low, pennies) and the average spend of a new customer – most testimonials say that leaflet campaigns pay for themselves several times over, as just one long-term customer can pay for the entire campaign with their repeat business. Targeted leaflet campaigns also mean you can track the effectiveness of your drops, so you can calculate for yourself exactly how your investment is paying off – don’t just take our word for it, read some of our testimonials and perhaps test for yourself whether a leaflet campaign could give your business a boost!