Why do you advertise? Is the core aim to get more customers to buy your products or services? There’s nothing wrong with that. A progressive business needs a healthy turnover to fuel future growth.
Sadly for many, this is the only aim and the content of their marketing material is all too often just about making the quick sale. This overlooks many important stages of the purchasing funnel and can put your customers in a negative mindset. Businesses, therefore, need to revisit what they’re offering so that they don’t come across as overly aggressive and just interested in getting a signature on the dotted line!
At the end of the day, we all want value but also to feel good about what we buy. Sometimes putting a potential customer into purchase mode too soon can be detrimental in terms of keeping them interested in what you have to say. They need to feel that they are in control and what you have to offer is worth spending their hard earned money on. A well-targeted, carefully thought out leaflet distribution campaign has huge potential for getting your customers onside and switched on to what you have to say.
The key questions are: What do people think of you when they read through your leaflet? Does it make customers feel like they’re getting a good deal? Are you offering just a bit more than the company down the road? Does it convey a business that really understands what they want?
Many big retailers are getting it right by driving recipients to social media pages and persuading them to sign up to their mailing list to allow future interaction. Open days and product demos are a great way too of making your leaflet distribution campaign stand out. There is also a local garden centre that regularly holds free events that are heavily advertised to drive footfall.
You need to carefully think through how you come across and what you are offering. It can mean the difference between a mediocre campaign and one that really puts your business on the map. Remember, it’s not always about a quick sale. Customers have high expectations. Buying from you should be an absolute pleasure, so make sure you keep all your doors open!
Targeted leaflet distribution is a fantastic way of putting your message in front of potential customers.