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Case Study - ECKA

Karate, kick-boxing club for children and adults based in Milton Keynes

Brief

Lauren’s objective was not only to attract new clients to her karate and kick-boxing classes, but to help spread the idea of an active lifestyle. Offering classes for various ages and levels is the key selling point of the club. In this case study we will look at how we approached Lauren’s needs and how our campaign positively affected her business.

Benefits of Leaflet Distribution Campaign

Lauren had been using Sure2Door for the previous two years, running two campaigns per year – a spring and an autumn drop.

“With our beginners campaign for new students we feel that a leaflet drop is simply the best option for our kind of activity”.

Each drop was always successful, but in 2014 Lauren thought that the leaflet she had been using needed a redesign. All marketing materials have a lifespan, and now was the time to give her leaflets a new, fresh look. So, for her new 2014 campaigns, Sure2Door redesigned the ECKA leaflet to make it more appealing to potential new students.

“The new leaflet design has made a difference”.

Results

Both 2014 campaigns proved highly successful for Lauren. Despite also using Facebook advertising, Lauren said that the leaflets generated more interest and actually converted this interest into new students.

Working with Sure2Door

“They’re reliable!”

“With Sure2Door the leaflets are GPS tracked, and that is what sold it to me.”

“Service was very good, I was very happy with it.”

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